# identity.md

## Organization Overview
- **Company Name:** CountryPet Naturals
- **Mission:** To provide natural pet foods and treats crafted in New Zealand, focusing on pasture-raised, grass-fed, and/or free-range protein sources with minimal processing to ensure optimal nutrition for pets' health and vitality.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: New Zealand. Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.
- **About Link:** https://countrypet.com/pages/our-story

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Emphasizes natural ingredients, sustainable practices, high-quality New Zealand produce, animal welfare (grass-fed, free-range), and pet health and vitality.

## Operations & Structure
- **Business Model and Operational Approach:** "Farm to Bowl" crafting of pet foods and treats in New Zealand, utilizing all-natural, often single-protein, pasture-raised, grass-fed, and/or free-range protein sources with minimal processing.
- **Location(s) and Geographic Presence:** Products are crafted in New Zealand.
- **Key Partnerships and Affiliations:** Details forthcoming.